The Role of Google Analytics in SEO

September 17, 2012|  

It is simply not enough to build a great website, you need to have traffic coming in and you also need to measure the extent of the traffic. How does one measure traffic on a website? Enter Google Analytics, a tool specifically meant just for that. Google will also use the tool to monitor the general performance of your site so that you get the best out of it. SEO is very important for small business to generate revenue. Once search engine optimization is firmlyin position, your revenues will match and even exceed your budget in a very short span of time. Google Analytics helps you plan your strategies that ensure better returns, however, most site owners seem to be unaware of this marvelous tool. 

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For those of you who have not been initiated into the workings and benefits of Google Analytics, you need to first know how to make best use of it. The first thing for any business would be the objectives that you need set for yourself after the tracking code has been installed for you. Your objectives can be displayed prominently on your ecommerce area and you need to design your ebrochures with the objectives spelled out clearly. This helps in monitoring the conversion process and if the rate is good enough. You will also be able to keep a continuous record of the conversions that happen, as and when they do. 

With the help of Google Analytics, you will be in direct contact with Webmaster tools and keep track of what is happening on your site on a daily basis. This ensures that you can focus on optimizing your site and go up several notches on the rankings scale. This is a very important aspect of SEO that site owners cannot afford to neglect. You must have noticed how long it takes for a page to load while browsing through any site. There could be many reasons for this and it could be because you have an internet connection that is slow. Google Analytics plays a very crucial role by allowing you to see how long it actually takes for a page on your site to load. Most people tend to look for alternate sites if they find a site that takes painfully too long to load. 

Ebooks have become the new trend in the modern world that is more dependent on information technology. Most site owners have their own ebooks that are put up on their websites and most of them can be downloaded for free. However, have you ever wondered about how many of your ebooks were actually downloaded? Well Google Analytics has an answer for that as well. It helps keep track of the number of ebooks being downloaded and the frequency with which it is being done. You can even rate the popularity of your advertisements based on the number of downloads, and make necessary corrections on the ones that have poor viewership. 

Google Analytics also has a feature that will keep you updated on a daily basis. You get prompt reports on the total number of visitors visiting your website. What’s more, you will even get details of the exact time each visitor was at your site and for how long he or she stayed. Such vital information helps you plan your strategies better. You are also entitled to information about the location of the visitors and their source. Google Analytics also helps you calculate and arrive at your return on investment which is the essence of any business. You also have the liberty to use Google Analytics to monitor targeted marketing campaigns that help keep your files updated. On the whole, all the information collected through Google Analytics will help you chalk out a better SEO strategy, which can be implemented to produce best results in the long run. The tools from this brilliant mechanism are available, and it is up to the site owners and small businesses to make best use of the opportunity.

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